Analog in the Digital Age

On August 17, 2013 by Lori Z

This is a guest post by JBFC Marketing intern Elena Gorell

SoundCityOn Cabrito Road, off of interstate 405, lies a long brick building the color of desert sand. The sign reads “Sound City Center,” illuminated by two deep bowled lamps once the light grows dim on the valley. From the street, this studio doesn’t amount to much. There are chips in the wooden trim and trellises with creeping vegetation up to the flat roof that bathes in the California sun. Surrounded by ramshackle warehouses, this studio hardly receives any double-takes by any passersby.

But with the foundations dating back to or before the ‘70’s, this recording studio earns its platinum and gold records. From Nirvana’s Nevermind to an older Rumours by Fleetwood Mac, the workrooms record and assist many bands towards fame. Even heavy metal bands like the aggressive Metallica have recorded in the infamous dank and dark halls. Thanks to the durable analog recording console, the sound of rock has lived on.

Until 2011, bands like Death Cab for Cutie and Arctic Monkeys have also produced albums from the same building that Johnny Cash and Rage Against the Machine fashioned their music for the world to hear. Yet this outdated analog recording history is not giving up just yet. The point of music is expression, human expression. Many musicians still believe that the way to get the finest sound is through devices such as the Neve 8078. Dave Grohl, the director of Sound City and proud owner of the Neve 8078 from the Sound City Center, strives to keep the importance of naturally made music in a digital age. Check out this interview, where he discusses this 70s era recording console.

Synthesizers and auto tuned songs just don’t make the albums come to life anymore. Music can be cut and pasted in programs, tailored to an ominous perfection.  A good song comes from the sweat of the brow, ache of muscles, and an uncanny passion for music as the bands strive to make their illusory final product become reality. So take a journey through time and live through the golden age and ghost town of Sound City Center when we show Sound City, Monday, August 19 at 7:30 pm. Tickets are on sale now.

 

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